Goods Doing Good
As sustainability becomes a requisite for consumers, shoppers are putting pressure on consumer-facing brands. In honor of Earth Day in April, we’ve rounded up some of the companies prioritizing the planet in the most effectual and distinctive ways.
Parisian sneaker brand Veja has championed sustainability and fair trade since launching in 2004. The eco-friendly kicks, including the Condor sneaker (1), are made in Brazil, and by buying the shoes’ rubber directly from seringueiro communities in the Amazon rain forest, the company is helping protect the rainforest by increasing its economic value.
Brooklyn-based Air Company has created the world’s first carbon-negative vodka (2) by developing a unique process that captures excess carbon from the air and turns it into ethanol.
Westman Atelier, founded by celebrity makeup artist Gucci Westman, is a clean beauty line that is not only luxurious but sustainable as well. Her brushes are crafted with sustainable hardwood birch from a Forest Stewardship Council–certified forest in Eastern Europe, including the lip brush for her recently launched Lip Suede (3). Also leading the charge in nontoxic wellness is Corpus Naturals, whose natural deodorants, including Santalum (4), are produced using mainly solar power; its sticks and boxes are made with hydroelectric energy.
Nearly all discarded clothing ends up in a landfill, where it can leak dangerous chemicals into the earth, even though about 95 percent of those textiles could be recycled or reused. Knickey has developed a program to ameliorate this unfortunate outcome: you can ship them your old knickers (they accept any brand) for recycling, and they’ll include a free pair of Knickeys, such as the Mid-Rise Hipster (5), with your next order.
Veles recently launched a water-based All-Purpose Cleaner (6) derived from food waste. The container is also refillable.
Knitwear purveyor Naadam uses factories powered by clean energy for manufacturing. The company also sources all of its cashmere, including for its Luxe Unisex Cashmere Sweater (7), from Mongolia’s Gobi Desert, contributing to protecting the region’s ecology.
When Marcella Cacci founded One Ocean in 2018, she had two core tenets: to supply people with effective, clean skin and body care, including Body Boost Duo (8), and to use her brand to help protect the oceans that serve as her inspiration. Before the company officially launched, it donated $250,000 to Oceana, an ocean conservation nonprofit.
Portland’s Tandem Coffee Roasters has a new “Portland, Maine” cup in collaboration with Miir (9). According to owner Will Pratt, “About a year ago we realized that single-use cups are just weird. In order to bring this weirdness to light, we decided to treat the use of single-use cups as abnormal instead of normal. We achieved this by lowering all drink prices by 25 cents and charging a 25 cents fee for each nonreusable cup. And it worked! Sales are up, and single-use cup habits are down.”
Sisters Morgan and Jaclyn Solomon, founders of Agmes, find inspiration for their handmade jewelry everywhere, including urban landscapes and modern art. They use nearly all recycled metals and are committed to ensuring that none goes to waste in order to keep their environmental footprint as small as possible.