“I can trace my commitment to sustainability back to my upbringing in Maine,” says Grammar founder and Yarmouth native Althea Simons. “Growing up in nature engendered an immense respect for the environment and an understanding of how it impacts our lives. I learned the importance of organic farming and local production from my mother, who founded Royal River Natural Foods.” Sustainability and its ideals are the guiding principle for her clothing brand, whose minimalist approach was inspired by the Elements of Style by Mainer E.B. White and William Strunk, which preaches concise writing.