East Coast Rover’s definition of “restore” is “make better than new.” This in-progress shot of a 1993 NAS Defender 110 is a conversion of a V-8 to a turbo diesel, an engine that Land Rover never officially imported to North America. In addition, ECR is stripping the truck and restoring or replacing every nut, bolt, and washer. The shop will exchange each bearing and seal, install a galvanized frame, replace the HVAC system, upgrade all audio components, and repaint the white truck “Arles Blue,” among many other improvements and alterations. Considering no new Defenders have been imported by Land Rover North America since 1997, it’s nearly impossible to find one without flaws, issues, rust, or corrosion. ECR started in 1993 and made a reputation for meticulous work early on, creating cars that were better than fresh-from-the-factory and developing a following online, where the shop chronicles its rebuilds. Each month, eastcoastrover.com receives nearly two million hits. When it’s not updated regularly, people email demanding their “fix.”